Category Analyst - Omni Advisor

Job Location: Bentonville, AR

Bentonville Preferred/Remote Considered

Why Hershey?

Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world. Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.

From the beginning, Milton Hershey believed that if you do good, you'll do well. By doing what we do best-from our delicious snacks to spreading goodness in our communities-we bring people together.

The spirit of creating human connections that motivated our founder 125 years ago remains the driving force that inspires our 18,000 employees today.

And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us-from consumers and shareholders to our partners and employees-remains vital to the future of our children, our communities, and our business.

What is Omni Advisorship?

* Omni Advisory expands Category Management application to encompass all the experiences and engagement points of a retailer, with a relentless focus on digital and omnichannel touchpoints in the path to purchase.

Why the Omni Advisorship Team?

On the Omni Advisor Team, we strive every day to be an indispensable partner with retailers by providing strategic guidance and leadership to fuel category growth across their entire environment. Insights, data, and research are the enablers to unlock the digital fundamentals and beyond, and the agility needed to evolve as we meet the needs of consumers in a multi-dimensional environment. Our team is tasked to develop the future of omnichannel, in a complex and ever-changing environment, elusive data, and with multiple customer stakeholders at play. This is your opportunity to take on a challenge in uncharted territory, influence action, think differently, and create the future of the category with our biggest customer.

We know our people are our competitive advantage and we empower them to be the unbiased category experts. We are a high-performing team that loves winning in a fast-paced environment, but never doing it alone. We thrive on a collaborative spirit; we are fiercely competitive in business and highly supportive of each other.

If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of the retail experience - this is the team for you!

What You'll Do

* Ability to thrive and operate in ambiguous situations and adapt to constant change.

* Proactively identify and purse new opportunities which lead to category growth.

* Partner to execute the strategic vision and deliver ambitious omni growth goals.

* Leverage analytical tools such as Power BI, Tableau, Alteryx, and more to deliver insights from Luminate, Madrid, Numerator, IRI, etc.

* Advance white space initiatives by tackling problems that no one has solved before.

* Develop and manage projects that create the future of the category, including macro site planning and features, digital candy aisle merchandising, paid and organic search standards, seasonal hubs, and beyond.

* Coordinate the timetables to ensure cohesive experiences and aligned merchandising strategies; ensure timely and accurate execution of physical & digital shelves.

* Merge physical and digital strategies to ensure consistency in category execution across all fulfillment models.

* Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.

* Grow connectivity with retailers and identify new contacts to extend reach and capabilities.

* Establish yourself as the leading provider of category strategies and expertise, with your retailers and within your team.

* Enhance cross-functional capabilities by working alongside counterparts in other areas of the Advisor team and cross-functional partners.

* Question the status-quo and continually challenge yourself and the team with what is possible.

What You'll Need to Succeed

* Intellectual curiosity and customer-first mindset

* Advanced analytic skills and data-driven story telling experience

* Strong communication and problem-solving skills

* Ability to thrive solo or with another individual and team

* Project management, organizational, and prioritization skills

* Technical skills to include retailer, syndicated, and panel data sources, data analysis and visualization tools, Microsoft Office

* Advanced understanding of Consumer/Shopper Behavior and Market Research Strategies

Qualifications:

Education: Bachelor's Degree Required

Experience: This position requires previous Category Management and/or CPG experience (approximately 3-5 years), advanced analytical skills, advanced understanding of consumer\shopper behavior, knowledge of consumer sales industry trends and complete working knowledge of the category management process.

Preferred:

* Familiar with Digital Shelf fundamentals

* Experience with influencing digital shelf

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