Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Selling and Service
- Understands organizational objectives and makes decisions that align with the Company priorities and values
- Creates personal sales and clienteling strategies in partnership with the management team
- Meets customer needs through solution-oriented and forward thinking
- Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and trends in the marketplace
- Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
- Creates positive impressions with customer by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach's guide to style
- Demonstrates Coach's Selling and Service expectations at all times
- Influences customers' purchase decisions by balancing patience and assertiveness
- Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
- Flexes personal selling techniques to contribute to overall store financial results
- Demonstrates persuasive (not aggressive), confident, friendly and genuine service skills and selling behaviors
- Discusses product features and builds the sale by suggesting appropriate add on items to fit the customers' specific needs
- Works with multiple customers simultaneously and breaks away as appropriate
- Follows up with customers consistently and genuinely to influence/close the sale
- Develops product knowledge skills and remains aware of current collections
- Demonstrates knowledge of competition and can apply that knowledge to building sales and customer relationships
- Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
- Sensitive to customers' needs and tailors approach by reading cues
- Builds lasting and loyal relationships with customers
- Ensures all daily tasks are completed without negatively impacting service or Coach standards
Workplace and Environment
- Creates enthusiasm and positivity for a shared vision and mission
- Fosters and environment of teamwork, trust and collaboration with peers, customers and supervisors
- Demonstrates confidence when working with customers
- Takes initiative; has a high-level of ownership and accountability for individual results
- Welcomes feedback and adapts behaviors as appropriate
- Represents Coach as a brand ambassador at all times
- Is adaptable and flexible to change
- Maintains a calm and professional demeanor at all times
- Creates short and long-term strategies to achieve personal metrics and performance goals
- Utilizes Company tools to keep self-informed
- Handles and offers solutions to customer issues appropriately and involves a manager when necessary
- Promotes and endorses a team selling environment
- Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner
- Adheres to all retail policies and procedures including POS, Operations and Loss Prevention procedures
- Leverages Coach's tools and technology to support relationship building and clienteling efforts; including to drive sales and achieve individual goals
- Replenishes inventory on sales floor as needed
- Processes shipments as needed
Experience: 1- 3 year of previous selling experience in a luxury retail service environment preferred. Possesses current knowledge of fashion trends and competition in the marketplace.
Education: High school diploma or equivalent; college degree preferred.
Technical: Knowledge of cash registers systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet)
Physical: Ability to communicate effectively with customers and team. Mobility to maneuver the sales floor and stock room to provide and support customer service. Reach above/bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties. Ability to frequently lift and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.
Schedule: Ability to work a flexible schedule to meet the needs of the business, including nights, weekends, busy seasons, and high retail traffic and sales days(including but not limited to: the day after Thanksgiving, Memorial Day, Christmas Eve, Mother's Day, etc.).
Note: This document serves only as a sample of the job duties and responsibilities and does not include an exhaustive list of all performance requirements.
Coach is an equal opportunity and affirmative action employer.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at