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Digital Marketing Expert - Automotive
Gannett | |
United States, Virginia, Gannett | |
May 16, 2022 | |
Req #22172 Monday, March 21, 2022
The Digital Marketing Expert, Automotive position will serve as primary campaign execution lead for our clients and will own digital campaign results. Individuals in this role will possess strong digital product expertise to effectively deliver marketing solutions to best suit our clients business needs and maximize their return on investment. This role must understand client objectives and digital marketing programs to devise appropriate strategies and campaign implementation plans. They will be responsible for the ongoing management of the marketing plans and accountability for post-sale campaign execution in collaboration with backend support resources and ad operations teams, focused on delivering to client objectives. Key success measures for this role will be client satisfaction, client revenue and account retention. Position Requirements: Strong knowledge of digital marketing solutions, including but not limited to SEM, Social, Display, Email, and SEO. Ability to effectively manage day-to-day campaign performance and optimization, assess campaign trends, review and interpret analytics, develop comprehensive reporting, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients marketing needs. Position Responsibilities:
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